Market Insights and Analysis: GCC Digital Out-of-Home (DOOH) Advertising Market Overview and Projections (2022-2027)

The GCC Digital Out-of-Home (DOOH) Advertising market is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2022-27. The digital out-of-home advertisements market in the GCC region is in its nascent stage but registering exponential growth.

Top leading companies in the GCC Digital Out-of-Home (DOOH) Advertising Market includes:

JCDECAUX SA ELAN Media, HyperMedia FZ LLC, Emirates Neon Group, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Daktronics Inc., Mubashir, Lifeonscreen, Al Arabia, Wave Media, and Others.).

Possible Restraint: Availability of Other Lower Cost Advertising Mediums

The higher cost of digital billboards, along with the added rental cost for installation spaces, is one of the major challenges for the Digital Out-of-Home (OOH) Advertising market. Due to the higher cost of advertising, mainly at prime locations, vendors prefer to advertise over social media other advertising platforms rather than buying digital billboards. Additionally, the use of traditional billboards is more in demand due to their lower cost compared to digital billboards, which is again a challenge for DOOH advertising.

Advertising on billboards, bridge banners, rooftop banners, metro ads, and airport ads are among the digital outdoor advertising options available in the GCC region the cost varies widely depending on the location. Therefore, the cost difference between traditional digital advertising restricts the end-users like retailers, healthcare, real estate, etc., to switch to digital OOH advertising, hence restricting the growth of the market.

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Report Segmentation:

The market is categorized into the following segments in the report:

By Type

-Billboards/LED Screens

-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)

-Transit

By End User

-Retail

-Real Estate

-Financial Services

-Government

-Automotive

-Others (Education, Healthcare, etc.)

By Location

-Highways/Bridges

-Roadside Mupis

-Roadside Lamp Posts

-Gas Stations

-Malls

-Stadiums

-Public Transport Stations

-Others.

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GCC Digital Out-of-Home (DOOH) Advertising Market Geographic Reach:

The Geographic Reach of the GCC Digital Out-of-Home (DOOH) Advertising Market evaluates the spread and significance of GCC Digital Out-of-Home (DOOH) Advertising market consumption across different regions/country, emphasizing areas with the largest market size and the most promising growth potential.

• The UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar.

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